the brief:For my portfolio project, I aimed to create a brand that would express my personal and professional personality. By creating visuals that reflect my vision and values, I hope to engage with clients by promoting identification through a welcoming perspective.
the project:For my own personal brand, I decided to create a clean, but bold design. The main goal was to mix delicate elements with colours to create a visual identity with personality. Combining the white space with a dark blue, the idea is to create contrast and a strong presence for the brand. I added the pink and purple gradients as a spice to the design, to make it look lighter and offer a friendly, trusting and comfortable vibe.