Live Beyond Your Life
the brief:In partnership with Lashbrook Marketing, and Fanshawe College, the students’ goal was to pitch, design and develop a professional site and awareness campaign for Organ Donation of Ontario. Besides the website, we were instructed to develop social media strategies and any form of advertising that would fit the campaign.
My roles:Project Manager, UX Design and Marketing.
Collaborators:Me, Barbara Bombachini, Emre Filiz, Eric Lee, Mauricio Silveira.
the project:The Live Beyond Your Life campaign comes to Ontario as a wake-up call for, for us to realize we can always do more. Using warm and friendly colours and designs, we offer an approachable platform, providing information on Organ Donation and a Demystifying section. We suggest partnerships with local communities, that would endorse the cause, by mobilizing their business to help and to offer benefits for those that register. The campaign #LiveBeyondYourLife also encourages people to share their stories and how their lives were impacted by Organ Donation.